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In Crossing the Chasm, Geoffrey A. Moore popularized the Technology Adoption Life Cycle, known elsewhere as the Product Adoption Curve or Innovation Adoption Curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies The Chasm. Crossing the Chasm explains the perils of navigating the Technology Adoption Life Cycle and introducing a new high-tech product. Useful today as it was when it was originally written.
Whether you seek to save time in understanding this seminal work, want to see if you should read the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary. Each summary also includes a full-color infographic summarizing the main concepts.
- Sales Rank: #247092 in eBooks
- Published on: 2015-08-26
- Released on: 2015-08-26
- Format: Kindle eBook
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Executive Reads is a collaboration projects of writers and editors who believe summaries of important books in the business world provide a great deal of value, yet aren't always done well. We improve on the concept of the summary book by including helpful visuals for you to use offline and letting the book tell us the length (some as short as 30 minutes, others an hour). Use our books to gain insights gleaned from business books - before or after you read the original book.
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